With twenty years in the brand and marketing space, Bree Basham has spent much of that time on the agency side as Creative Director for agencies large and small, both in-house and out of house, from New York to Los Angeles and back to Charlotte. She draws on deep brand experience across a variety of applications, including traditional, digital, and mobile, and a strong background in brand strategy. She is skilled at building a consistent customer experience at each and every touchpoint. A large part of her focus is bridging physical and digital experiences, making the interaction with a product or service as seamless as possible for the customer.
As Creative Director of the CapTech CX group, her team is focused on driving strategic approaches for enterprise-level business, brand, and marketing objectives, bringing relevant data and insights on key business issues to support those strategies. The result is research-backed, customer-centered design, products, and services that both delight and perform. Bree is also the President of AIGA Charlotte, working to keep design at the forefront of the Charlotte community.